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Gestalt

Gestalt - A German word that roughly translates as "whole" or "unified whole." Gestalt theory of visual perception was developed in the 1920...

Gradient

Gradient – A gradual increase or decrease of a visual quality such as size, orientation, brightness, or color (see Descriptors). The intervals of...

Gravitational Force

Gravity - Gravity is most commonly thought of as the agency that gives objects weight. Applied Concept: Gravity is a natural phenomenon and...

Growth

Growth refers to a change in quantity over time. Applied Concept: Growth implies an increase. It can include (but is not limited to) a change in...

Halo Effect

Halo effect - The halo effect refers to the tendency of color to take on some of the qualities of an adjacent color, specifically along edge...

HSB

Hue, Saturation, Brightness (HSB) - Color can be accurately described by defining the hue, saturation, and brightness of the color. Someone could...

Hue

Hue - Hue refers to a specific wavelength of color and is typically described as the name of the color. For example, blue, red, green, and y...

Kinetic Depth

Kinetic Depth (motion parallax) - Kinetic depth (or motion parallax) is a depth cue that is based on movement. As objects move through the f...

Light

Light - Electromagnetic radiation that has a wavelength in the range from about 4,000 (violet) to about 7,700 (red) angstroms and may be perceive...

Line

Line – A line is a conceptual reference to a point in motion, a series of adjacent points, a connection between points, or an implied connec...

Motion

Motion indicates change over time. Motion can indicate change of position or the ‘movement’ of a figure within the visual field, and motion can i...

Organic

Organic – A shape that visually suggests nature or natural forces. Related Concepts: Geometric, Rectilinear, Shape, Curvilinear. [organi...

Orientation

Orientation – Orientation describes facing such as front, back, top, and bottom. Orientation requires recognition of a figure in order to ...

Monochrome

Monochrome - Monochrome refers to a color scheme based on one hue. A monochromatic color scheme can include all brightness and saturation variati...

Momentum

Momentum - Momentum loosely defined as "mass in motion." Momentum is the tendency for objects to stay in motion once they are moving. The greater...

Apparent Texture

Apparent texture – Texture is tactile, it can be touched (usually a 3D form). Apparent Texture is the visual representation of texture such as...

Physical Texture

Physical texture – Texture is tactile, it can be touched (usually a 3D form). Physical Texture is created through surface variation or the inher...

Plane

Plane – A plane is a conceptual reference to a flat, two-dimensional area that has fixed dimensions. A plane has height and width but no dep...

Point

Point – A point is a conceptual reference to a specific location in space. A point has no size, no shape, no color, and covers no area. It i...

Position

Position – Position describes the relationship between a figure and the format in which it will function. Position can be described relatively, s...