Graphic Communication Courses

AD 118 Introduction to Graphic Communication
4 credit hours
Offered: Fall, Winter

Introduction to graphic communication concepts with the development of
technological and craft skills. Emphasis is placed on the use of process,
typography and composition.


AD 218 Graphic Communication: Typographic Systems
4 credit hours
Offered: Fall, Winter
Prerequisite: AD 118

Implementation of typographic systems in digital media. Emphasis is placed
on the use of process, letterform, layout and computer skills.

AD 318 Graphic Communication: Layout and Production
4 credit hours
Offered: Fall, Winter
Prerequisites: AD 218

Advanced studies in visual systems. Emphasis is placed on the use of
conceptual development, complex layout, production skills and
three-dimensional design.

AD 418 Graphic Communication: Seminar
4 credit Hours
Offered: Fall
Prerequisites: AD 303, AD 318 and junior standing or instructor’s
permission

Focus on research and advanced visual problem solving. Emphasis is placed on
the use of creative direction and branding/identity systems.

AD 455 Graphic Communication: BFASeminar
4 credit Hours
Offered: Winter
Prerequisites: AD 418 or instructor’s permission

Preparation for career development. Emphasis is placed on portfolio design,
self-promotion and exhibition preparation.